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Program Management

Gift Card Program Management

Most gift card vendors specialize in one section of the supply chain. TOTUS is different. We do it all, because we know you have better things to do than deal with the details of your brand’s gift card program.

  • Card design
  • Card marketing
  • Vendor management
  • Distribution for both B2C and B2B
  • Fulfillment, including mailing kits
  • Inventory
  • Customer support

Why Outsource Your Gift Card Program

There are plenty of reasons to have a gift card program, including customer acquisition, loyalty engagement, overspend of card value, and more. But if you’re trying to manage your program in-house, we’ve got news for you: outsourcing your gift card program can save you hours upon hours of time—and money, too. Plus, you can work with just one business partner, not a handful of gift card vendors.

But you don’t have to take our word for it. We recently asked our customers how they’ve benefitted from outsourcing their company gift card programs to us. Here’s what they said:

  1. Enjoy all of the program benefits, without the hassles

“Well, the headaches go away, that’s for sure. And we never really had the time to do much with our gift cards, promotion-wise, let alone really understand if we were making or losing money. Outsourcing took that whole mess and put it on a pro’s plate. It’s been a huge relief, and a measurable financial win.”

  1. Eliminate legal, regulatory and fraud risk

“Does your regular reading include all 50 states’ escheatment laws, plus FinCEN, CFPB, CardACT and IFRS publications? No? Leave it to people who read that stuff for a living. I have a business to run over here. I don’t have time or interest in all that, but it needs to be done right.”

  1. Reduce costs and overhead

“So many departments got time back when we outsourced. Our small business gift cards sucked up time from operations, legal, accounting, marketing and especially customer service. All of those teams have refocused on our core business since then.”

  1. Eliminate complexities

“We were managing a mini supply chain just to get our gift cards out the door. I tried to check all the fine print every time—after all, the buck stops with me. But it was a lot to keep up with, and I worried about making a mistake all the time.”

  1. Drive new sales

“It’s amazing how much money we make using gift cards. Outsourcing our gift card marketing was the smartest thing we’ve done. Now, the gift cards practically sell themselves, and our sales team has time to focus on selling our products.”

  1. Improve your customer experience

“TOTUS handles all of the customer calls for us. They have a single-call resolution promise, and that must be working. All I know is that I don’t get phone calls from irate cardholders anymore.”

From card design to delivery, we manage it all

We’re serious about doing the heavy lifting. Keep reading to learn more about how we manage gift cards for gift card  programs like yours.