This fast-scaling health technology brand is known for its smart ring that tracks sleep, readiness, heart rate, and recovery. With over $500M projected revenue in 2025 and growth nearly doubling YoY, the brand needed a way to serve its growing B2B customer base without overburdening its internal operations.
Corporate buyers were eager to gift their products—but fulfilling thousands of personalized ring orders (size, color, style) was logistically unworkable. The brand partnered with Totus to offer gift cards as the solution to—simplify the gifting, selection and delivery process while still maintaining a premium experience.
The brand didn’t have a gift card program. No processor, no distribution, no liability handling—and no time, resource, or expertise to figure it out. Totus delivered everything: strategy, technology, setup, compliance, fulfillment, and go-to-market execution.
The launch was a phased approach:
The brand now uses gift cards for customer acquisition, retention and promotions via Totus across all distribution channels: Online Direct-to-Consumer, B2B incentives, loyalty and rewards, and physical and digital 3rd party retail.
The program is delivering across the board:
Gift cards are now used across the business for appeasement, internal incentives, social campaigns, and more.
The brand’s requirements went beyond a typical gift card setup:
Totus delivered all of it—without any brand internal development lift or delays.
The brand has praised Totus’s flexibility, technical execution, and brand stewardship. The partnership continues to expand:
"We trust Totus to lead strategy which allows us to execute more and more initiatives every year. That’s what success looks like."
The brand came to Totus to fix a specific problem. What they got was a high-margin, brand-aligned growth channel.
Totus delivered:
