GROW your gift card program
Suddenly, you’re dealing with state-by-state regulations, escheatment, and a whole new set of legal ramifications—on top of designing, producing, and managing your cards.
Most brands simply don’t have the specialized expertise, distribution network contracts, and integrations necessary to tap into the revenue opportunity waiting inside their gift cards.
We’ll help you streamline your internal operations, offload liability, and get your gift cards into new hands. Ultimately, you can benefit from our scale while focusing on—and growing—your core business.
leave it all to us
01
Issuance, Financial
Management & Settlement
02
Marketing & Distribution
03
Compliance & Escheatment
04
Inventory & Fulfillment
05
Reporting & Analytics
06
Card Design &
Customer Support
07
AI-Powered Promotions
& Fraud-Fighting
01
Offload your regulatory and financial liabilities, and let us shoulder the risk. We’ll act as your issuer, write your terms & conditions, deal with settlement reconciliation, manage vendor relationships, and streamline your back office so your team stays lean.
02
Does your current gift card program equate to 3-5% of your overall sales? If not, then gift cards could be doing more for your business. We’ll place your brand in high-visibility online marketplaces, our B2B employee incentive gift card sales channel, Totus Direct, and even retail environments such as grocery store end-cap displays, convenience stores, pharmacies, online marketplaces, big-box stores, and more.
03
Depending on where your company is domiciled, you likely need to escheat unused funds to the state. If you don’t, you could face large fines. In fact, brands like yours have been penalized tens of millions of dollars for not properly following state laws and regulations regarding gift cards. With Totus, compliance is on us.
04
What if you could get back the time your employees spend packaging gift cards, processing sales, managing refunds and returns, and tracking down postage? Not to mention the space spent storing cards and mailing materials. Pass the day-to-day tactical elements of your gift card program to us, and put your people and resources on higher-priority efforts.
05
When you trust Totus with gift card management, you get sophisticated reporting and analytics to help you increase sales. See how your gift cards are performing, and track their influence on overall revenue. Get comprehensive financial reporting, including the number of gift cards sold (by channel and buyer), promotion effectiveness, and ROI. Finally, our expert advisors will help you continue to refine and optimize your program moving forward.
06
We get it. You’ve got a brand to protect. And you don’t want to risk losing control of it. But Totus is how you make your gift card experience match the excellence of the rest of your brand—with our in-house design team and the latest sustainable manufacturing methods. Plus, your customers get a white-labeled customer support line with a single-call resolution promise, taking the burden off your people to field complex questions.
07
It’s hard to keep up with the ever-evolving landscape of gift card-specific technology. But at Totus, it’s our job to do just that. With us, you gain access to AI-based analysis of your customers’ purchase history, plus responsive, automated gift card offers and promotions. You’ll easily predict gift card demand across different channels and regions, avoiding stockouts while reducing waste. And with continuous fraud monitoring, you’ll automatically detect suspicious patterns and stop them in their tracks.
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