Ever wonder how a gift card gets onto a supermarket endcap display? It’s all about the distribution. We get your brand in front of more customers, from high-traffic retail environments—such as grocery and convenience stores, pharmacies, online marketplaces, big-box stores, and more—to online marketplaces and our exclusive B2B sales channel, Totus Direct.

Escheatment—there’s a word you never wanted to know. This is the process by which, after a period of dormancy, gift card funds are transferred to state governments. Problem is, nearly every state has different laws you have to abide by. And there’s also FinCEN, CFPB, Card ACT and IFRS regulations. With Totus, compliance is on us.

Getting gift cards out the door can require its own mini supply chain. You’ve got to deal with ordering and storing cards, processing sales, managing refunds and returns … and don’t forget about postage. Leave the day-to-day tactical elements of your gift card program to us. We’ll tailor each step to your brand’s needs, so you can focus on your core business.

See how your gift cards are performing, and track their influence on overall sales. Our analytics suite shows you what’s working and what’s not, including the number of gift cards sold (by channel and buyer), promotion effectiveness, and ROI. Then, we’ll use state-of-the art AI tools to refine and optimize your program moving forward.

Your brand standards won’t just survive; they’ll thrive. From card design to customer support, every touchpoint will reflect your brand identity and promise. We provide an internal design shop, the latest sustainable card production, and white-labeled customer support for the life of the card—with a single-call resolution promise. Just ask brands like Waymo, Allbirds, Quince, Oura, and more.

We enhance your gift card program with the latest AI-based technology, empowering you to increase sales, manage costs, and reduce risk. Our tech will analyze your customers’ purchase history and redemption patterns, then tailor your gift card offers in response. We’ll also predict gift card demand across regions and channels to help you optimize stock levels and reduce waste. And we’ll continuously monitor your gift card transactions to detect suspicious patterns and fight fraud in real time.