This online resale leader—part peer-to-peer thrift store and resale platform—generates around $300M in annual revenue with a loyal, eco-conscious customer base. The brand saw untapped potential in gift cards.
They had tried building a program themselves—creating a separate entity, launching a standalone gift card site, and engaging aggregators—but couldn’t make it work. Operations were fragmented, marketing was minimal, buyers wouldn’t engage directly, and distribution deals stalled.
Totus stepped in to rebuild the program in three clear stages:
Each phase took ~90 days to complete, and within 9 months Totus was powering all channels—digital and physical, online eCommerce, B2B resellers, and third-party retail.
The results speak clearly:
Totus also improved the gifting experience with creative assets, seasonal card designs, and digital greeting cards—all at no extra cost to the brand.
In 2024, the brand ran a Mother’s Day promotion with little visibility. In 2025, they skipped the promotion but drove 40% higher sales—thanks to better email, social, and site marketing.
The takeaway: awareness alone can outperform discounting.
The brand assigned two empowered, executive-level contacts to the project. Each phase was scoped, contracted, and executed cleanly. Totus brought both strategic relationships and execution muscle—turning initial aggregator “no’s” into nationwide retail launches.
"We thought the results were too good to be true. We then asked Totus to take over everything." – Brand stakeholder
Totus now manages every part of the gift card program—strategy, ops, fulfillment, customer service, partner management, and growth. The brand is exploring new use cases, including bundling cards with product and delayed activation gifting.
They don’t need more headcount—they need a partner who can scale.
